Most of you, whether sports fans or not, will probably have heard about some of the traditions surrounding the world's oldest and most prestigious tennis competition. It has been played on grass at the All England Club in Wimbledon since 1877 (the second of the two weeks of the 2017 tournament is just starting). The players dress in white only (the rules governing the size and positioning of logos on the clothing are strict), the traditional snack consumed by the public is strawberries and cream, and celebrities from all walks of the arts and entertainment attend the matches. On the day of the finals you will see members of the Royal Family taking their place at the Center Court, and the players bow to the Royal Box as they enter and leave the center court.
So much for the tradition. Now let's get down to business. Unlike almost any other sporting event, you see no sponsorship advertisements around the courts with two exceptions : because of the high class prestige associated with the tournament, the official timekeeper of the tournament is Rolex, and their logo can be seen on every scoreboard. The only other official partnership is with the supplier of sports equipment Slazenger, whose balls are used throughout the tournament (over 54,000 of them, actually). They are used for nine games (not nine matches), then changed, stored and sold to the public after the competition as "slightly used". Other businesses use the Wimbledon brand to promote their own products and services. Below is the link to a commercial for the UK's Tesco supermarket chain starring two of Wimbledon's greatest rivals – Bjorn Borg (on the left), five times Wimbledon champion from 1976-1980, and John McEnroe, who won the title in 1981, 1983 and 1984 :
(Click the link or copy/paste to your browser to see the commercial). Oh, and before you ask, the prize money this year totals no less than US$17.7 million. Time to start looking for that old tennis racket !