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Wimbledon

Most of you, whether sports fans or not, will probably have

​heard ​about some of the ​traditions ​surrounding the world's

​oldest  ​and most ​prestigious tennis ​competition.

​It has been played on grass at the All  ​England Club in ​

​Wimbledon ​since 1877 ​(the second of the two weeks of the

​ 2017 tournament​ is just starting).

​The players dress in white only (the rules governing the

​size and positioning of logos on the clothing are strict),

the traditional snack consumed by the public is strawberries

​and cream, and celebrities from all walks of the arts and

​entertainment attend the matches. On the day of the finals

​you will see members of the Royal Family taking their place

​ at the Center Court, and the players bow  to  the Royal Box

​as they enter and leave the center court.

​So much for the tradition. Now let's get down to business.

Unlike almost any other sporting event, you see no

​sponsorship advertisements around the courts with two

​exceptions : because of the high class prestige associated

​with the tournament, the official timekeeper of the

​tournament is Rolex, and their logo can be seen on every

​ scoreboard.



The only other official partnership is with the supplier of

​sports equipment​ Slazenger, whose balls are used

​​throughout the tournament (over 54,000 of them, actually).


They are used for nine games (not nine matches), then

​changed, stored and ​sold to ​the public after the competition

​as "slightly used".

Other businesses​ use the Wimbledon brand to promote

​their own products and services. Below is the link  to a

​commercial ​for the UK's Tesco supermarket chain starring

​two of ​Wimbledon's greatest rivals – Bjorn Borg (on the left),

​five times ​Wimbledon champion from 1976-1980, and

​John ​McEnroe, ​who won the title in 1981, 1983 and 1984 :​
​​​

https://www.youtube.com/watch?v=9wDzPvNzbzE

​​(Click the link or copy/paste to your browser to see the commercial).
​​​​
​Oh, and before you ask, the prize money this year totals

​no ​less than US$17.7 million.

​Time to start looking for that old tennis racket !

 

לאבחון וייעוץ חינם, לחצו כאן!


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