In a separate Top Tip, I described the two principal

approaches to International Business based on

intercultural differences, i.e. the Deal focus vs the

Relationship focus.

One very clear and specific element of this is the way

these two cultures relate to the contract, and each side's

view of its centrality to cementing the agreement

between the parties.

I recommend watching the following clip

to get a better understanding, or at least avoid

an unpleasant misunderstanding, when negotiating

and signing a deal with a culturally distinct partner:

To  see other clips on the subject of

International Business Culture on my

YouTube channel click here: shorturl.at/myBJO

You are most welcome to visit!