In a separate Top Tip, I described the two principal
approaches to International Business based on
intercultural differences, i.e. the Deal focus vs the
One very clear and specific element of this is the way
these two cultures relate to the contract, and each side's
view of its centrality to cementing the agreement
between the parties.
I recommend watching the following clip
to get a better understanding, or at least avoid
an unpleasant misunderstanding, when negotiating
and signing a deal with a culturally distinct partner:
To see other clips on the subject of
International Business Culture on my
YouTube channel click here: shorturl.at/myBJO
You are most welcome to visit!
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